Google’s #DearLocal campaign means now is the time for dental practices to invest in local strategy

Post by
David Nelkin
Published 
December 17, 2020

As a dental practice in a COVID pandemic and with Google spending millions on advertising to promote local business, now is the time to put measures in place to get more patients. This involves some foundations such as an online review managment system, but that is just one piece of the puzzle.


‘Local’ should be the earmark of your strategy as a dental practice. Long gone are the days of pretty websites, weekly blog posts and organic social media posts. If you want more patients and to stand out from your competitors you need a three-pronged focus:

  1. Local
  2. No-click landscape
  3. Conversions



What is Google’s #DearLocal campaign?

Local businesses need all the support they can get right now, from restaurants to bookshops to dental practices, and everything in between. The #DearLocal campaign Google are running features celebrities including Anthony Joshua and xxxxx, encouraging people to use their local business and leave reviews to encourage other to do the same.


How does Google’s #DearLocal impact dental practices?

People trust Google. People trust online reviews. People trust celebrities. In the current climate, more than ever, people want to pull together and support their local communities and businesses.


A couple of stats which reinforce this:

  • People that read review xxx
  • People wanting to help community xxxx

So what does this mean for your dental practice? There are three reasons there is no better time to kickstart or boost your online review strategy. These campaigns are likely to:

  1. Increase the number of people who leave reviews
  2. Piggyback off Google’s campaigns

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