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Tuesday 10th Dec  |  7pm

Start-up and marketing tips for new practices

Opening a new practice?
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You're in expert hands. Together, Xcelerator Dental and Patient Plan Direct have helped over 700 practices thrive, bringing over 160 years of combined dental expertise to the table. Join this webinar and walk away with actionable insights to set your practice up for success!

  • Build a high-converting website
  • Pre-launch marketing campaigns and opening offers
  • Get your practice and payment plans in place
  • The importance of setting your treatment fees
  • Define your patient journey and train your team
  • Manage and nurture new patient enquiries
Limited spaces available
Limited spaces available
Limited spaces available
Limited spaces available
Limited spaces available
Limited spaces available
Limited spaces available
Limited spaces available
Limited spaces available
Limited spaces available
Limited spaces available
Limited spaces available

FREE Webinar: From doors open to full diaries.

Opening a new practice?
‍
You're in expert hands. Together, Xcelerator Dental and Patient Plan Direct have helped over 700 practices thrive, bringing over 160 years of combined dental expertise to the table. Join this webinar and walk away with actionable insights to set your practice up for success!

  • Build a high-converting website
  • Pre-launch marketing campaigns and opening offers
  • Get your practice and payment plans in place
  • The importance of setting your treatment fees
  • Define your patient journey and train your team
  • Manage and nurture new patient enquiries

Our presenters

Eva

creator of poppy loves london, winner of best london lifestyle blog

With over a decade of experience in branding, social media and communications, Eva of Poppy Loves London has worked with and consulted for a number of businesses, from local independents (including Elleven Dental in London) to global brands, while also setting up the award winning London Lifestyle blog and her global online book club – Poppy Loves Book Club.

David Nelkin

FOUNDER & CEO
David founded Xcelerator Dental with a clear mission: to take the stress of marketing away from dental practices, so they can focus on exceptional patient care and building successful practices. With 11 years in the dental industry, David has helped grow over 200 practices, including squats that achieved £1.6 million in revenue in their first year. Passionate about simplifying growth, David leads XD with purpose and impact.

David has has spent the last seven years growing more than 130 dental and specialist practices around the world. He has more than 20 years of experience building successful digital marketing campaigns and highly converting websites to grow local businesses.

Xcelerator Dental gets dental practices more patients through digital marketing programs. We know you are time limited so we take this off your hands. We strategise around you being a 'local business' and on efficient growth through focus on channels that will get you the best returns.

Chelsea Holland

RELATIONSHIP MANAGER
Chelsea is an expert in launching dental plans and supporting practices transitioning from NHS to private dentistry. With over five years of industry experience at Patient Plan Direct, she has a deep understanding of how to grow a practice’s dental plan base effectively. Her expertise lies in optimising patient retention, maximising revenue through private plans, and delivering tailored dental plan solutions that support long-term success for dental clinics.

David has has spent the last seven years growing more than 130 dental and specialist practices around the world. He has more than 20 years of experience building successful digital marketing campaigns and highly converting websites to grow local businesses.

Xcelerator Dental gets dental practices more patients through digital marketing programs. We know you are time limited so we take this off your hands. We strategise around you being a 'local business' and on efficient growth through focus on channels that will get you the best returns.

Alice Parkinson

PRACTICE SUCcESS MANAGER
Alice brings a wealth of expertise to Xcelerator Dental, combining her experience as a qualified dental nurse, six years as a practice manager, and her time with Denplan. She’s passionate about helping clients grow their practices, working closely with them to improve lead conversion and implement impactful marketing initiatives. As the main point of contact for our clients, Alice is dedicated to delivering exceptional support and driving meaningful results.

David has has spent the last seven years growing more than 130 dental and specialist practices around the world. He has more than 20 years of experience building successful digital marketing campaigns and highly converting websites to grow local businesses.

Xcelerator Dental gets dental practices more patients through digital marketing programs. We know you are time limited so we take this off your hands. We strategise around you being a 'local business' and on efficient growth through focus on channels that will get you the best returns.

Dan Broadbent

RELATIONSHIP MANAGER
Dan excels at implementing dental plans within his clients' practices. He brings a deep passion for the dental industry that's truly in his blood, stemming from a family background in the field. Outside of work, Dan enjoys playing golf and is an avid supporter of Manchester United, regularly following the team both in the UK and across Europe.

David has has spent the last seven years growing more than 130 dental and specialist practices around the world. He has more than 20 years of experience building successful digital marketing campaigns and highly converting websites to grow local businesses.

Xcelerator Dental gets dental practices more patients through digital marketing programs. We know you are time limited so we take this off your hands. We strategise around you being a 'local business' and on efficient growth through focus on channels that will get you the best returns.

We are so happy to have engaged with David and his team to develop our practice marketing strategy. As a new dental practice, they have been instrumental in driving our massive growth in such a short period of time.

Laith Abbas
PRINCIPAL DENTIST | TREEHOUSE DENTAL

Unmissable masterclass with the best in the business.

Starting a dental practice is a huge step—but it doesn’t have to feel overwhelming. In this free webinar, Xcelerator Dental and Patient Plan Direct will share proven strategies to help you set your practice up for success from day one.

You’ll learn how to structure your fees, build awareness with marketing, and create an ideal patient journey to attract and retain patients. With insights from experts who’ve helped squat practices achieve exceptional results—including £1.6 million in revenue in their first year—this session is packed with actionable advice to help you launch confidently and grow sustainably.

Reserve your spot today and get ready to open strong!

Xcelerator Dental
Play Video

This is why we do what we do

Dr Jonathan Allsopp
PRINCIPAL DENTIST AND SPECIALIST ORTHODONTIST | Allsopp dental practice
I just wanted to reach out to you to thank you for the great work you have done for us here at Allsopp It’s been an absolute pleasure working with you and as you know, we’ve gone from strength to strength over the years in terms of our understanding of what we need to be doing to keep ahead of our competitors and also in terms of the number of patients we now see.

Your professionalism and personalised service is unlike anyone else we have worked with. You have always made us feel so comfortable as to be able to let you ‘get on with it’ - which in turn frees up our time in the practice. One thing I have definitely learned through this process is that having one person manage your digital campaigns is a lot easier and gets better results than working with endless numbers of agencies at the same time.

A good way I can sum it up is that you have made us feel like your only client. Incredibly trustworthy and high value!! Thank you!
Guy Deeming
Specialist in Orthodontics | Queensway Dental
From the time David started working with us around six years ago, we've gone from 20 to over 400 Invisalign starts a year. This has been in part through a combination of attracting new patients through digital advertising, converting website visitors into leads (he'll make sure you know the importance of this!), and nurturing people who don't book an appointment with you straight away.
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David has been fantastic to work with. He’s always been on hand to help, is approachable, and most importantly he knows the dental market. He hits the spot on the balance between telling us what we need to be doing, but in also being a great listener in understanding exactly what we were trying to achieve, especially as we’ve put so much focus into our brand.
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Projects are always approached with enthusiasm, care and a focus on returns. We've always found that David has just the right balance of professionalism, knowledge and customer service. Nothing is too much trouble; highly recommended to help any practice looking to grow.
Dr Cathy Robinson BDS
NEW PATIENT ACQUISITION & BUSINESS DEVELOPMENT MANAGER | NEW LIFE TEETH
We have been a client of XCELERATOR for almost a year and what a year!! Our new slick and sleek website designed by David and the team is receiving compliments daily, and performing fantastically! This dental marketing agency are an absolute pleasure to work with - nothing is ever a problem, and they are on-hand with their support and communications to the extent they feel like an extension of our team!

Their dental CRM software has been so flexible - our clinics operate in a slightly different way than most and David, Ehab and the team have allowed us to create a unique CRM that follows our patient pathway every step of the way. For us, this has been the difference - other companies try to make you fit their mould - XCELERATOR let you design your mould!

The CRM that XCELERATOR have built for us, allows us to follow up and follow through (to the fullest extent) with every lead we get generated. This means we get maximum return on our investment. The quality of lead generated by XCELERATOR is also superior than any other dental marketing company I've used in the past - so much so that my marketing team has doubled in size in a year to manage the business growth that XCELERATOR has generated for us.

Can't recommend this company highly enough. Please contact me cathy@newlifeteeth.co.uk if I can assist!
Matt Clare
Practice principal | Lincoln Orthodontics
I have known and worked with David for over 5 years and had the benefit of his expertise covering web design, paid advertising and all things digital. David combines excellent media and digital skills with an in depth knowledge of the dental world. He is one of the rare people in our industry who brings multiple complimentary talents to the table and is an invaluable extended member of your team.
Andy McDougall
DIRECTOR | SPOT ON BUSINESS PLANNING
Ethical, reliable, strategic, innovative: these are all adjectives that describe our experience of working with digital dental marketeers, Xcelerator Dental. We recommend them with confidence and work with them in partnership to ensure shared clients receive optimal care and maximum value. Worthy of six stars but could only choose the five.
Alastair Smith
SPECIALIST ORTHODONTIST | PALLANT Orthodontics
David has been instrumental in facilitating the growth of my practice where new patient numbers increased by 100% in the first year working together. He has a profound knowledge of the digital dental landscape which allows him to tailor digital marketing to realise your goals.
Dr Mickey Frankl
PRINCIPAL DENTIST | LOTUS CLINIC
This website is unbelievable.

They hold your hand along the way and the results show as our growth from last year has been phenomenal.
Alastair Smith
SPECIALIST ORTHODONTIST | PALLANT Orthodontics
David has been instrumental in facilitating the growth of my practice where new patient numbers increased by 100% in the first year working together. He has a profound knowledge of the digital dental landscape which allows him to tailor digital marketing to realise your goals.
Sophie Hussey
PRACTICE MANAGER | DRAYTON DENTAL CARE
Just wanted to say a big thank you for our new website. You have reflected our brand absolutely perfectly and we can't wait to proudly reveal our new 'shop window' to the world. The process of working with you has been a delight. You are proactive, thorough, knowledgeable and innovative. We would highly recommend your services.
Alastair Smith
SPECIALIST ORTHODONTIST | PALLANT Orthodontics
David has been instrumental in facilitating the growth of my practice where new patient numbers increased by 100% in the first year working together. He has a profound knowledge of the digital dental landscape which allows him to tailor digital marketing to realise your goals.
Neehal Shah
PRACTICE PRINCIPAL | PARKFIELD DENTAL PRACTICE
We moved over to Xcelerator Dental one year ago as our website was lacking in depth and creativity. Not only have we gained an amazing dental website but along with this, we are working with an outstanding dental marketing agency. Within weeks of the current website going live our brand became a competitor in our local area. Their Chatbot helps communicate with patients when our staff are occupied or when we are closed, and this allows communication 24/7 for our patients visiting the website.

We have seen a 94% increase in Invisalign cases which has allowed us to reach Elite Invisalign status (we had no status prior) and we have seen a 40 to 50% overall increase in revenue prior to working with them.

Highly recommended, we cannot wait for our second year with Xcelerator Dental!
How WE GROW DENTAL PRACTICES

Dental Marketing Services

Local SEO/Google My Business (GMB)

Your core SEO strategy should focus on local search. We will manage your GMB listing, build citations and set you up with a review management system to get you more online reviews.

Web design & development

We build beautiful, responsive, compliant dental websites which get you more new patient leads. Copywriting and SEO optimisation are included.

Conversion rate optimisation (CRO)

Turn more of your existing website visitors into new patient leads. What's not to love? This is one of the most cost-efficient ways to grow your dental practice.

Pay-per-click advertising (PPC)

Get excellent returns and highly targeted leads with Google Ads from Google Premier Partners (the top 3% of providers in the world).

Paid social advertising (FB & IG)

Facebook and Instagram Ads are a great place to create awareness of your dental practice and treatments and to drive cost-effective new patient leads.

CRM and email marketing

Convert your leads into patients and make sure no prospects slip through the cracks. Easy-to-use email templates and schedule automated emails and SMS messages.

Search engine optimisation (SEO)

Get more new patient leads from Google through building your E-A-T. A tailored strategy involving the likes of advanced schema markup, link building and blog posting.

Photography and video shoots

Bespoke photos and videos of your team, practice and patients will make you stand out, get more leads and improve your SEO rankings.

Branding and print design

A memorable brand and logo will help keep you top of mind for your patients. Our designers love creating new identities and visuals which you will love too.

before getting started...

Your questions answered

01

Can you help with remote consultation and treatment options?

There are three key areas in which you can make your practice remote and never have such solutions been more pertinent. The first and most exciting solution is remote assessments through providing a full dental health report from a photo people can upload through your website; this is an amazing way to build up a new patient list and re-engage with your current list. There are then various options to get you setup for remote initial consultations via video calls, and if you are proving orthodontic treatments then Dental Monitoring is a great option for remotely monitoring your patients.

The tools are fantastic. However, it is how you use and market these which is what is going to make you stand out. Every dentist can access these but not everyone will have a strategic and well-implemented plan. This is where we can help. These technologies may not only be new for you, but also for your patients, so getting it right and building trust is pivotal.
02

I've just had my website re-designed

Not a problem. The key is to ensure your website converts visitors into new patient leads, so in this situation we would start by looking into how your existing website design is performing and make a joint and informed decision from there. Having said that, we may well be able to keep the overall ‘look and feel’ if that’s what you like whilst implementing some conversion rate optimisation changes to improve performance.

You’re paying us to grow your dental practice through optimisation of your digital channels, so we will want to be sure your current site performs as well as it could before making a call. Again, there may be a balance to be had between keeping some elements and optimising others.
03

I want to grow my practice but simply don't have the time for this

That's exactly why we are here. Having worked exclusively with dental practices for over severn years we know how precious your time is, and also that you can't be expected to know how all this digital-stuff works and what's going to get the best results. We take as much as possible off your hands, encouraging you to step-back. We'll of course be sending and going through regular reports with you, and know that some of you will prefer to be more involved than others, which isn't a problem at all. We will work together in a way to get you the best results.
04

What if I have more than one practice location?

We will employ a strategy which works best across your locations. For some campaigns such as optimising Google My Business for Local SEO, we need to ensure you have separate listings for each physical location. For other campaigns such as Google Ads, there may be scale efficiencies depending on your specific circumstances which we will chat through with you.

In terms of cost, this will also depend on your setup. In general, three practice locations will be included in the costs you see on our website for most elements, but there will be additional costs for some services such as Local SEO and GMB optimisation where the work involved is multiplied. This is because Google considers each physical location a separate entity thus most of the work we do to optimise your GMB listing and build your citations will need to be done for each of your locations. We can re-purpose some content such as for Google Posts for your different location; as such we will need to charge an additional monthly cost per location which we discount at 25%. See our pricing page for details.
05

Will my website be GDPR and GDC compliant?

We will put everything in place according to our interpretation of the guidelines and the advice we have been given and trained in. We’re just not able to give you official legal advice. Whilst you are the owner of your site and therefore have to make the final call, you can rest assured we’ll set a good foundation and we’ve never been pulled up before! There are some elements of compliance for GDPR which will relate to your in-house processes on data handling which we’re unable to verify.

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