Local SEO and Google My Business

A strategic approach to Local SEO will get you more new patients for your dental practice than your competitors

Many of the new patients you want to target will find you on Google… if you have everything setup and optimised in the right way.

GET MORE PATIENTs
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Digital has gone local. SEO has gone local. As a dental practice you are considered a ‘local business’ by Google and that means there are certain things you need to be doing to be found. Some of these involve the way you set up certain things such as your Google My Business (GMB) listings and others require an on-going strategy to continually optimise. At Xcelerator Dental we know how difficult it can be as a dental practice to dedicate the time and expertise to ensuring this is done, so we take all this off your hands.

What does our Local SEO service include?
  • GMB optimisation - hands-on optimisation of your Google My Business (GMB) pages
  • Citation building - listings of your business on key sites Google deemds to have a high authority
  • Website optimisation - best practice optimisation including location pages and schema markup
  • Online review management system - online reviews are just about the most important factor in new business growth and SEO performance. Our system will enable you to send emails and SMS messages to your patients to encourage them to shout about how great you are!

More than 60% of people searching on Google never leave the search engine results page. GMB optimisation and local SEO will help these people become new patient leads even if they don’t visit your website.

What does our local SEO and GMB optimisation service include?

Key goals
  • Increase new patient leads
  • Make sure patients choose you over your competitors
  • Improve SEO performance
  • Appear in the 'Local Pack' search engine listings more frequently
  • Increase website visits ad phone calls
  • Connect with prospective patients who search  but don't leave the Google search page
  • Customer service for existing customers  i.e. enabling them to easily find directions
  • Freeing up your time to do what you do best
Setup
  • Ensure your GMB listings are verified
  • NAP match and cleanup of multiple listings
  • Primary category confirmation
  • Writing and optimising your business description
  • Ensuring your business hours are correct
  • Setup website and appointment booking links
  • Populate Products and Services sections
  • Setup utm tracking so we can track performance
  • Claim your short name
  • Setup LocalBusiness schema on your website
Ongoing
  • Google Posts - post once a week
  • Questions and Answers - add initial content and monitor for new posts
  • Images and videos - update once a month and send you SMS reminders  to upload others
  • 'Know this place' population
  • Citation building
  • Online reviews - software to help you get new reviews by sending emails and SMS messages to patients
  • Instant messaging setup
YOUR Local seo and GMB

Questions answered

01

What if I have more than one practice location?

Google considers each physical location a separate entity thus most of the work we do to optimise your GMB listing and build your citations will need to be done for each of your locations. We can re-purpose some content such as for Google Posts for your different locations; as such we will need to charge an additional monthly cost per location which we discount at 25%. See our pricing page for details.
02

What are citations?

A citation is an online reference of the name, address and phone number (NAP) of your local business. Citations impact local search engine rankings as Google uses them as a measure of the authority of your business. They don't need to be linked to your business's website in order for you to be credited for them; it's the website they are on and the accuracy of the information which is key. Citations are best built across a variety of sites including local business platforms and industry-specific platforms.
03

What happens when Google changes its policies or adds new features?

We keep up-to-date with everything happening in the industry so will let you know when this happens, and change the way we do things to give you the best chance of success. For day-to-day changes and typical new feature we won't charge anymore, but if there is a new feature which does take a lot of time, we will chat to you about any additional costs which may apply. We don't envisage this happening often, if at all.
04

How will you be able to post on our page for us?

As part of the on-boarding process we will ask you to give us Manager or Owner access to your GMB pages which we need to make updates on your behalf.
05

I have more than one practice location - can we re-use content?

Yes! With certain features such as Google Posts and Questions and Answers, we can save time by posting the same content across your locations. However, other elements such as citations, have to be done individually for each location. We reflect this with a 25% discount on each multiple location.
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Are you ready?

Let's have a chat

If you're ready to grow your dental or specialist practice, need someone to manage your digital marketing or perhaps you're not sure what you need, let's have a chat and see if we can help.