Our team are experts in conversion rate optimisation (CRO) in the dental industry. Give us a call so we can get you more new patient leads today.
Increase new patient leads
Achieve cost-efficient growth through converting more existing website visitors into new leads
Make getting dental treatment as easy as possible for your visitors
Analysis – understanding how people use your website is key to optimising performance
Analytics – we use Google Analytics to measure user behaviour and analyse metrics such as when and where users leave your site, and which content they look at before choosing to book an appointment
Heatmaps – these show us which areas of your web pages users spend time looking at to help us understand which content is most valuable in increasing your conversion rate
Web design – when we build your site we’ll be putting certain things in certain places, and using certain wording, to drive appointment bookings
A/B tests – we try two versions of a design/layout and serve each to 50% of your audience. Over time we analyse which performs best.
Re-targeting – much of the time your website visitors won’t convert on their first visit. We will show ads to these people to get them to come back when we know they’re more likely to convert.
Exit intents – showing a pop-up when someone tries to leave your site can work wonders to increase your conversion rate
Multi-channel chat – giving visitors the option as to how they contact you means you’re not missing out on potential leads
Other techniques – it’s all about doing what’s right and the above is just a sample of the kind of things we’ll be looking at to improve your conversion rate
What do you count as a ‘lead’ when measuring website conversion rates?
Web forms and phone calls. We will only include web forms which are likely to be leads of people interested in booking an appointment, so forms such as new patient forms would not be included. We also count people who have visited your website on a mobile and clicked the phone number to call the practice. We aren’t able to measure people who call you from dialling the number directly into their phone. If you are using a third party system such as Software of Excellence or OrthoTrac then we will talk to these companies to try and track leads through these for you too.
How will you be able to tell what my existing conversion rate is?
We typically do this using what is called conversion tracking in Google Analytics. This tracks when a website visitor looking for dental treatment lands on the thank you page having completed a form. If you already have this setup on your current site then we can review this by getting access to your Google Analytics account. It may be that you have Google Analytics but no conversion goals, which is what we often find; in this case we will set these up for you to start tracking performance. And what if you don’t have Google Analytics at all? It’s usually not a problem for us to get the needed access to put this in place for you too.
What is the industry average conversion rate?
We will absolutely find the best way to get these up and running for you. New patient forms can come in many formats so we will take a look at what you currently have and what the best option and outcome is for you. If, for example, you just want a downloadable pdf accessible from your website then that’s easy to set up. If it’s a full online form then we may recommend a third party compliant software which has a small additional cost and would be cheaper and more fail-safe than us building this for you.