Photography & Videography - bring your practice to life

Bespoke photos and videos of your team, practice and patients will make you stand out and show the real you. They will also help you get more website leads and improve your SEO rankings.

Immerse your patients in an engaging online representation of how you can help them.


Are you still using stock images? If so, this is a real chance to stand out from the crowd and get ahead of your competitors. Too many dental practices still use stock creatives which don’t resonate with or engage people, and worst of all they don’t showcase your practice, patients and the work you do. You’re missing out on a huge opportunity to sell your services.

The great thing about booking in a photography and video shoot with us is that we will shoot in a way that you have a large library of content to use across all mediums. We do what’s called ‘shooting for the edit’ - from a day’s shoot we will be able to create many variations of the content for you.

Core uses for great photos and videos are:
  • Your website - this is your site about your practice. You need to show prospective patients why they should choose you for treatment over your competitors. What better way to do this than with a great photoshoot of your team and some of your patients?
  • Landing pages and campaign management - having video content on landing pages for open days or promotions makes visitors 80% more likely to leave their details and register
  • Social media pages - video content on FB is 92% more likely to be shared
  • Paid ads - using your own photos and more so videos in your Facebook and Instagram Ads will not only catch people’s attention and engage them but improve the returns on your ad spend
  • YouTube and the search engines - by the end of this year 80% of all online content will be video content. As people want to watch it, Google will be showing more and more of it. Can you afford not to appear when your prospective patients are searching? Video content recorded and uploaded in the right way to YouTube can have a big impact on your SEO performance.

72% of people say they would prefer to learn about a new product or service by watching a short video. (HubSpot)

Photo and video shoots - services and costs

/ one day shoot
  • Doctor, team and group shots
  • Shots for bios
  • The practice - inside and out
  • In-action shots of your team at work
  • Patient shots - you treating patients and portrait/lifestyle shots
  • Minimum of 50 photos - optimised for print and web
Video shoots
/ one day shoot
  • A tour of your dental practice
  • Your team at work in your practice
  • Patient testimonials
  • Explainer and ‘how to’ videos
  • Q&As with your team
  • Videos to boost your SEO rankings for your YouTube channel
  • All processed video will be supplied in addition to a minimum of 10 videos between 30 seconds and 2 minutes long with branded bookends
  • Optimisation of videos on your YouTube channel (Xceed customers only)
  • A practice tour video
  • Virtual practice walk-though (360 images stitched together to form an interactive tour of your practice)
  • 3 x explainer videos (i.e. what is Invisalign?)
  • Meet our team video
  • Your treatment journey video
  • Q&A videos with your team x 20
  • 20 other videos between 30 seconds and 5 minutes with a keyword focus for YouTube and SEO purposes
  • 5 videos for your Facebook and Instagram Ads
Note: costs are indicative but may vary slightly dependent upon the exact details of the shoot and post-processing.
YOUR photography & videography

Questions answered


What if I have more than one practice location?

Google considers each physical location a separate entity thus most of the work we do to optimise your GMB listing and build your citations will need to be done for each of your locations. We can re-purpose some content such as for Google Posts for your different location; as such we will need to charge an additional monthly cost per location which we discount at 25%. See our pricing page for details.

What are citations?

A citation is an online reference of the name, address and phone number (NAP) of your local business. Citations impact local search engine rankings as Google uses them as a measure of the authority of your business. They don't need to be linked to your business's website in order for you to be credited for them; it's the website they are on and the accuracy of the information which is key. Citations are best built across a variety of sites including local business platforms and industry-specific platforms.

What happens when Google changes its policies or adds new features?

We keep up-to-date with everything happening in the industry so will let you know when this happens, and change the way we do thing to give you the best chance of success. For day-to-day changes and typical new feature we won't charge anymore, but if there is anew feature which does take a lot of time, we will chat to you about any additional costs which may apply. We don't envisage this happening often, if at all.

How will you be able to post on our page for us?

As part of the on-boarding process we will ask you to give us Manager or Owner access to your GMB pages which we need to make updates on your behalf.

I have more than one practice location - can we re-use content?

Yes! With certain features such as Google Posts and Questions and Answers, we can save time by posting the same content across your locations. However other elements such as citations, have to be done individually for each location. We reflect this with a 25% discount on each multiple location.
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Let's have a chat

If you're ready to grow your dental or specialist practice, need someone to manage your digital marketing or perhaps you're not sure what you need, let's have a chat and see if we can help.