Search engine optimisation for dental practices should focus on new patient leads and not just on being number one
For a strategic and cost-efficient approach to your search engine strategy, get in touch today.talk to us today
One of the most common questions we get is ‘why am I not number one for xxxx’. With the changing nature of how Google works, there is no easy answer to this. However, what is key, is that you have a strategic approach to the search engine optimisation (SEO) strategy for your dental practice rather than focusing on being number one just for the sake of being number one. The fact is, no-one knows Google’s algorithm, but we do our best with our industry knowledge and the expertise of the Xcelerator Dental team to focus on ensuring you are ranked higher for terms which are most likely to result in new patient leads and ultimately starts.
What does our organic SEO service entail?
- Building your E-A-T – you may have heard this phrase and it is key to improving SEO performance. It is no longer a reality to boost your rankings over night, but the key is on building your expertise, authority, and trustworthiness
- Advanced and bespoke strategies – the strategy we employ will depend on several factors such as your current position, the competition, and where the best opportunities lay. This may involve implementing features such as advanced schema markup, spam fighting to prevent black hat tactics from your competitors and pursuing the many search results pages opportunities which are ever increasing.
- Link building and blog post – quality and refreshed content is another factor in Google’s algorithm to decide which sites to rank for which search terms. Our SEO copywriters will write and publish posts on your site which are designed to boost your search performance of target dental-related search terms. Quality links to your website can also help the positioning of your website for target keywords so where relevant, we will work on outreach and content creation for relevant websites around the web that will link back to you.