Your dental website in the search engines

Search engine optimisation for dental practices should focus on new patient leads and not just on being number one

For a strategic and cost-efficient approach to your search engine strategy, get in touch today.

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One of the most common questions we get is ‘why am I not number one for xxxx’. With the changing nature of how Google works, there is no easy answer to this. However, what is key, is that you have a strategic approach to the search engine optimisation (SEO) strategy for your dental practice rather than focusing on being number one just for the sake of being number one. The fact is, no-one knows Google’s algorithm, but we do our best with our industry knowledge and the expertise of the Xcelerator Dental team to focus on ensuring you are ranked higher for terms which are most likely to result in new patient leads and ultimately starts.

What does our organic SEO service entail?
  • Building your E-A-T – you may have heard this phrase and it is key to improving SEO performance. It is no longer a reality to boost your rankings over night, but the key is on building your expertise, authority, and trustworthiness
  • Link building – quality links to your website can help the positioning of your website for target keywords. We will work on outreach and content creation for relevant websites around the web that will link back to you with strategically devised anchor text. This will boost what is known as page and domain authority, increasing your sites competitiveness for relevant keywords.
  • Blog post content – quality and refreshed content is another factor in Google’s algorithm to decide which sites to rank for which search terms. Our SEO copywriters will write and publish posts on your site which are designed to boost your search performance of target dental-related search terms.

Focusing on being number one will waste you time and money. SEO is about getting targeted and relevant traffic.

What exactly does our SEO outreach program include?

Link building
  • Blogger outreach posts – these are what you might have heard referred to as guest blog posts. We will ensure the links from these are built in the best way to add value to your SEO campaigns.
  • 500-word blog posts, each including one backlink, from sites with high domain authority quality metrics. These are designed to get you links and mentions to your website from other bloggers. Search engines use these mentions/links as signals for authority, which will in turn, help your website rank within search results.
  • We aim for an average of three links per month from websites with a domain authority between 10 and 30
  • We will also target one link from a website with a domain authority of 50+
  • We will work to get you a media placement from a high ranking media outlet
  • Press releases - up to two per year, written and optimised for you, and re-published on up to 350 sites
Content creation
  • Writing of blog posts to go on your website – ‘content is king’ is a phrase you may have heard and writing quality content is key to good search engine performance
  • We include 2,000-word blog posts to help build your
    E-A-T
  • Infographics – where relevant, these can be a great source of quality content which in turn can often generate quality backlinks for you

DA is Domain Authority; this is a measure of how Google ranks the quality of the site linking to you and thus the SEO value for that link. Links are typically harder to get from sites with a higher DA. Having a wide ranging and natural linking pattern is key.

YOUR seo

Questions answered

01

When I search for my practice it doesn’t come up top in Google

There is no quick or easy answer to this question but there are some key points to consider. The first is that Google focusses on serving personalised results so the results you are seeing are not likely to be the same as what your prospective patients see. The next point to look at is what keywords you are searching for; are these the actual keywords which you should be focusing on as they have buying intent and your prospects are also searching for these? There is no one way of ‘doing SEO’ and our focus is on driving more new business through the search engines. We’ll explore and answer all these questions with you and be on this journey together!
02

I already write my own blog posts; can I use these instead?

If you are already doing this, we will take a look at the kind of thing you are writing and see if this will add value for you. We might be able to suggest some keywords to add to your content and it could well supplement what we are writing for you.
03

Can I choose which sites I get links from?

This isn’t something we would advise for two reasons; firstly, it’s a fine science as to which sites are going to add the most SEO value which we spend time identifying for you and secondly in tune with this, we have to build the relevant relationships to get the content published. However, if you do have a relationship with a site you think it may be valuable to get a link from then let us know and we can work together to get a link with the most value.
04

We already have a company doing our SEO. Can we carry on working with them?

This is something we would chat to you about on a case-by-case basis.
05

There are some specific keywords I’d like to be number one for

One of the first steps of the SEO process is for us to ask you exactly that – what are the search terms you would like to appear for. We will then use this data to plug into our industry standard software which will give us the exact data on how many people each day are searching for these terms in your area, as well as other similar opportunities, coupled with the opportunities for each in terms of the amount of competition.
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If you're ready to grow your dental or specialist practice, need someone to manage your digital marketing or perhaps you're not sure what you need, let's have a chat and see if we can help.