Award-winning website designs that actually boost conversions

Most dental websites fail to convert visitors into new patient enquiries.

Discover how our award-winning approach turns your website into your hardest-working team member.

Your website should grow your practice, not just look pretty

Most dental websites convert just 2% of visitors
When patients do visit, they leave within seconds if they can't find what they need
Our sites convert at 5 to 10% - that’s up to a 5-fold increase in new patient leads
Your website is part of your conversion funnel – not just a digital brochure

Practices with poor-converting websites are missing out on hundreds of potential patients every month.

We are the only agency to win 'Website of the Year' across all three major dental awards in 2024.

So that begs the question, why would you go anywhere else?

See how we've transformed dental practices just like yours

“Our new website doesn’t just look amazing, but has been instrumental in growing our patient base. XD aren’t just another marketing agency, they feel like a core part of our team.”

Dr Rez
Principal, Dr Rez Dental

Award-winning dental website design

Dr. Rez

Winner,
Private Dentistry Awards (North)

  • xx%

    increase in traffic

  • xx%

    increase in conversions

  • xx%

    revenue increase in 6 months

Siha Dental

Winner,
Private Dentistry Awards (London)

  • xx%

    increase in traffic

  • xx%

    increase in conversions

  • xx%

    revenue increase in 6 months

Highfield Dental & Facial Clinic

Winner,
Private Dentistry Awards

  • xx%

    increase in traffic

  • xx%

    increase in conversions

  • xx%

    revenue increase in 6 months

Aberdeen Orthodontics

View website

Treehouse Dental

Finalist,
Private Dentistry Awards 2022
Dentistry Awards 2022

  • xx%

    increase in traffic

  • xx%

    increase in conversions

  • xx%

    revenue increase in 6 months

Tg's Dental Suite

View website

Kreate Dental

View website

Hilton Dental

Overall UK Winner,
Dentistry Awards 2024

  • xx%

    increase in traffic

  • xx%

    increase in conversions

  • xx%

    revenue increase in 6 months

Origin Orthodontics

View website

Award-winning websites that deliver real results

300% increase

in website conversions

from 2.1% to 8.4%

£127,000 more

revenue from our website design

in just the first six months

240% leap

in patient enquires

within 90 days of launch

Why dental practices trust our award-winning websites

Dental Specialists

11+ years building websites exclusively for dental practices

Award-Winning

Website of the Year winners at Dental Industry Awards, Private Dentistry Awards, and FMC Dentistry Awards 2024

Conversion-Focused

We measure success by patient enquiries and revenue, not just pretty designs

Full-Service Approach

From strategy to ongoing optimisation, we handle everything

Compliance Experts

GDC, CQC, and GDPR compliant by design

How we build websites that actually convert patients

Discovery & Audit

Comprehensive analysis of your current site and competition

Strategy Development

Custom wireframes and conversion-focused design plan

Design & Build

Award-winning design with patient psychology principles

Testing & Launch

Thorough testing across all devices and browsers

Optimisation

Ongoing improvements based on real performance data

16 elements that make our websites award-winning

Instant clarity about services and location

Conversion rate optimisation built-in

Mobile-first responsive design

Lightning-fast loading speeds

Patient-focused content strategy

Real patient testimonials and reviews

GDC/CQC/GDPR compliance

Multiple contact options

Clear patient journeys

Professional photography showcase

Social proof integration

Easy appointment booking

SEO optimisation

Analytics and tracking

Ongoing support and updates

Dental-specific UX principles

Instant clarity about services and location

Conversion rate optimisation built-in

Mobile-first responsive design

Lightning-fast loading speeds

Patient-focused content strategy

Real patient testimonials and reviews

GDC/CQC/GDPR compliance

Multiple contact options

Clear patient journeys

Professional photography showcase

Social proof integration

Easy appointment booking

SEO optimisation

Analytics and tracking

Ongoing support and updates

Dental-specific UX principles

Instant clarity about services and location

Conversion rate optimisation built-in

Mobile-first responsive design

Lightning-fast loading speeds

Patient-focused content strategy

Real patient testimonials and reviews

GDC/CQC/GDPR compliance

Multiple contact options

Clear patient journeys

Professional photography showcase

Social proof integration

Easy appointment booking

SEO optimisation

Analytics and tracking

Ongoing support and updates

Dental-specific UX principles

Instant clarity about services and location

Conversion rate optimisation built-in

Mobile-first responsive design

Lightning-fast loading speeds

Patient-focused content strategy

Real patient testimonials and reviews

GDC/CQC/GDPR compliance

Multiple contact options

Clear patient journeys

Professional photography showcase

Social proof integration

Easy appointment booking

SEO optimisation

Analytics and tracking

Ongoing support and updates

Dental-specific UX principles

Instant clarity about services and location

Conversion rate optimisation built-in

Mobile-first responsive design

Lightning-fast loading speeds

Patient-focused content strategy

Real patient testimonials and reviews

GDC/CQC/GDPR compliance

Multiple contact options

Clear patient journeys

Professional photography showcase

Social proof integration

Easy appointment booking

SEO optimisation

Analytics and tracking

Ongoing support and updates

Dental-specific UX principles

Instant clarity about services and location

Conversion rate optimisation built-in

Mobile-first responsive design

Lightning-fast loading speeds

Patient-focused content strategy

Real patient testimonials and reviews

GDC/CQC/GDPR compliance

Multiple contact options

Clear patient journeys

Professional photography showcase

Social proof integration

Easy appointment booking

SEO optimisation

Analytics and tracking

Ongoing support and updates

Dental-specific UX principles

Instant clarity about services and location

Conversion rate optimisation built-in

Mobile-first responsive design

Lightning-fast loading speeds

Patient-focused content strategy

Real patient testimonials and reviews

GDC/CQC/GDPR compliance

Multiple contact options

Clear patient journeys

Professional photography showcase

Social proof integration

Easy appointment booking

SEO optimisation

Analytics and tracking

Ongoing support and updates

Dental-specific UX principles

Instant clarity about services and location

Conversion rate optimisation built-in

Mobile-first responsive design

Lightning-fast loading speeds

Patient-focused content strategy

Real patient testimonials and reviews

GDC/CQC/GDPR compliance

Multiple contact options

Clear patient journeys

Professional photography showcase

Social proof integration

Easy appointment booking

SEO optimisation

Analytics and tracking

Ongoing support and updates

Dental-specific UX principles

Can't I just build it myself or use AI?

We've invested heavily in testing AI website builders and DIY platforms. While they're improving, they can't yet handle the complexities of dental websites: patient psychology, compliance requirements, conversion optimisation, and the specific user journeys that turn visitors into patients.

When AI reaches that level, we'll embrace it and pass the efficiencies to our clients. For now, the most successful dental websites are built by specialists who understand both dentistry and digital marketing.

Get your free website audit and discovery call

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Your questions?
Answered.

I have lots of new patient forms. Will you build these into the site for us?

We will absolutely find the best way to get these up and running for you. New patient forms can come in many formats so we will take a look at what you currently have and what the best option and outcome is for you. If, for example, you just want a downloadable pdf accessible from your website then that’s easy to set up. If it’s a full online form then we may recommend a third party compliant software which has a small additional cost and would be cheaper and more fail-safe than us building this for you.

Will my website be GDPR and GDC compliant?

We will put everything in place according to our interpretation of the guidelines and the advice we have been given and trained in. We’re just not able to give you official legal advice. Whilst you are the owner of your site and therefore have to make the final call, you can rest assured we’ll set a good foundation and we’ve never been pulled up before! There are some elements of compliance for GDPR which will relate to your in-house processes on data handling which we’re unable to verify.

Will you look after my web hosting?

Yes. There are various ways you might have this setup when you join Xcelerator Dental; for example you may have an IT company managing this for you or you may have your own login to a hosting account such as 123 reg or GoDaddy. We will work with you or your current provider to understand your current setup and manage any needed transition for you.

I have an IT company that manages my hosting and emails; can I keep using them?

Yes. We are happy to work with any companies you may already be with or have long-term agreements with, and sometimes it may make more sense to stay with these companies.

Can you manage our dental practice emails for us?

Unfortunately this isn’t one we look after for you; the reason being this is a more specialist area of expertise. We will do all we can to point you in the right direction and not leave you ‘hanging’.

Get more insider knowledge from Xcelerator Dental